We’ve supplied SA’s leading retailers with our free range beef since 2019.

Join the healthy beef revolution.
Now, we’ll be delivering the freshest beef to your door every month at a slice of the price.
Join the healthy beef revolution.
We’ve supplied SA’s leading retailers with our free range beef since 2019.
Now, we’ll be delivering the freshest beef to your door every month at a slice of the price.
Our unique Grassbeef™ ticks all the boxes:
- Free Range
- Hormone Free
- Antibiotic Free
- Grass Fed
- Delivered monthly to your door in refrigerated trucks
- Hygiene and supply chain standards of the highest level
Our unique Grassbeef™ ticks all the boxes:
- Free Range
- Hormone Free
- Antibiotic Free
- Grass Fed
- Delivered monthly to your door in refrigerated trucks
- Hygiene and supply chain standards of the highest level

How do we provide such a great price?
Traditional retailers throw away a lot of unsold meat; this causes them to increase their prices to cover the losses.
By buying directly from the farmer, you remove the middle man and the cost of food waste, which saves you money.
Our monthly subscription model connects you directly to the farmers, helping them to produce just enough for you and other members of the Farmers Club.
We are the only meat merchant that can pinpoint the farm your beef was grown on and what your cow looked like. This results in free-range beef that can be traced from the fork back to the farm.

How it works
FAQs
How does it work?
Investors buy oxen that grow under our partner-farmers care. The farmer buys back the asset once it has fully grown at harvest at a higher price for the investor to make a profit. The farmer then sells the meat to Farmers Club. The investor makes a profit from the sale of the full grown ox.
How can I trust the quality of the meat?
Our meat is produced and processed in accordance with the South African Meat Industry Company (SAMIC) protocol. We’ve supplied SA’s leading retailers with over 200 tons of our quality free range beef since 2019. Now, we are also supplying the same quality meat directly to the consumer.
Our Grassbeef™ ticks all the boxes:
- Free Range
- Hormone Free
- Antibiotic Free
- Grass Fed
- Delivered monthly to your door in refrigerated trucks
- Hygiene and supply chain standards of the highest level
How long does delivery take?
We will deliver within one to three working days of your order. Our delivery team will contact you to finalise delivery details. We deliver in our own refrigerated trucks, which means we can control the quality of the meat in transit.
When are you available in DBN and CPT?
Currently, we are only delivering beef in Gauteng. We’ll be delivering to Durban & Cape Town from January/February 2021.
Can I cancel or change my subscription at any time?
Yes you can. To cancel your order or change to a different box, all we need is one month’s written notice.
From the farm
TO YOUR FORK
Currently, delivery is available to Gauteng, Durban & PMB.